• EthicsCompleting our work with pride and responsibility
  • PerseveranceSeeking perfection in our craftsmanship
  • StriveStriving for excellence with an unyielding spirit
  • HonestyBeing honest and trustworthy, while adhering to our principles
  • GoodwillNo matter how small the act, always do the right thing
  • PragmatismAvoiding vanity, boastfulness and material gain
  • Professionalismskillfulness, improvement and perfection
  • Open-mindednessBeing open to new ideas with modesty and the ability to learn from others
  • ProgressNever stop pursuing excellence and making groundbreaking breakthroughs
  • ResponsibilityBe responsible for all of your social roles
  • CourageNever fear change or failure
  • VisionRespect the past, weigh the present, and aim at the future